Health Campaigns
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Strong Beautiful Future
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Across racial and ethnic groups, African Americans in west Orange have almost double the prevalence of low birthweight babies compared to White and Hispanic women, a trend that is mirrored in national, state and county-level statistics. Low birthweight babies are often the result of an unhealthy pregnancy, but the reasons for an unhealthy pregnancy are largely driven by systemic factors. Strong Beautiful Future created a community-driven campaign that leveraged trusted Black voices within the healthcare community to educate and empower young Black women to overcome some of the barriers they faced during pregnancy.